Passion Brands & Gear

New Elitewheels Drive SL Hubs: As good as State-of-the-Art TACTICs?

Well, no... however Drive SL demonstrates how features once associated almost exclusively with boutique hubs are moving into far more accessible complete wheelsets. Read more...

Elitewheels Drive G50 CS Review: Superlight Gravel Race Wheels at a Disruptive Price

Riders no longer need to chose between local dealer support (Reserve, Zipp or DT Swiss) or taking the risk with limited direct-to-consumer support and a shorter warranty. Pedal Passion is an... Read more...

Elitewheels Drive II: The Reliable Carbon Wheelset Gets Sharper

Elitewheels’ Drive II builds on the brand’s direct-to-consumer success with wider rims, carbon spokes and revised hubs. For Brisbane racers and bunch riders, it may be one of the strongest... Read more...