SRAM

SRAM is a major bicycle component manufacturer known for building integrated drivetrain, braking, and control ecosystems across road, gravel, mountain, and e‑MTB categories.

 All SRAM products
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  • SRAM XX SL T‑Type Eagle Transmission AXS Groupset 170mm (10–52T) - Pedal Passion

    SRAM XX SL T‑Type Eagle Transmission AXS Groupset 170mm (10–52T)

    SRAM XX SL T‑Type Eagle Transmission AXS Groupset 170mm (10–52T)
    $5,171.00 NZD
  • SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed
    Sale

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed — 10-28T
    $865.00 NZD $911.00 NZD
  • SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed
    Sale

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed — 10-30T
    $865.00 NZD $911.00 NZD
  • SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed
    Sale

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed — 10-33T
    $865.00 NZD $911.00 NZD
  • SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed
    Sale

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed

    SRAM RED XG‑1290 E1 Rainbow Cassette – 12 Speed — 10-36T
    $865.00 NZD $911.00 NZD
  • SRAM Force AXS E1 2x Wireless Road Groupset
    Sale

    SRAM Force AXS E1 2x Wireless Road Groupset

    SRAM Force AXS E1 2x Wireless Road Groupset
    $3,463.00 NZD $3,674.00 NZD
  • SRAM Force XG-1270 E1 12-Speed Cassette
    Sale

    SRAM Force XG-1270 E1 12-Speed Cassette

    SRAM Force XG-1270 E1 12-Speed Cassette — 10-28T
    $347.00 NZD $594.00 NZD
  • SRAM Force XG-1270 E1 12-Speed Cassette
    Sale

    SRAM Force XG-1270 E1 12-Speed Cassette

    SRAM Force XG-1270 E1 12-Speed Cassette — 10-30T
    $347.00 NZD $594.00 NZD
  • SRAM Force XG-1270 E1 12-Speed Cassette
    Sale

    SRAM Force XG-1270 E1 12-Speed Cassette

    SRAM Force XG-1270 E1 12-Speed Cassette — 10-33T
    $347.00 NZD $594.00 NZD
  • SRAM Force XG-1270 E1 12-Speed Cassette
    Sale

    SRAM Force XG-1270 E1 12-Speed Cassette

    SRAM Force XG-1270 E1 12-Speed Cassette — 10-36T
    $347.00 NZD $594.00 NZD
  • SRAM RED XG-1290 E1 Silver 12-Speed Cassette
    Sale

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette — 10-28T
    $829.00 NZD $911.00 NZD
  • SRAM RED XG-1290 E1 Silver 12-Speed Cassette
    Sale

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette — 10-30T
    $829.00 NZD $911.00 NZD
  • SRAM RED XG-1290 E1 Silver 12-Speed Cassette
    Sale

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette — 10-33T
    $829.00 NZD $911.00 NZD
  • SRAM RED XG-1290 E1 Silver 12-Speed Cassette
    Sale

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette

    SRAM RED XG-1290 E1 Silver 12-Speed Cassette — 10-36T
    $829.00 NZD $911.00 NZD
  • SRAM Force XPLR AXS E1 13-Speed Rear Derailleur
    Sale

    SRAM Force XPLR AXS E1 13-Speed Rear Derailleur

    SRAM Force XPLR AXS E1 13-Speed Rear Derailleur
    $916.00 NZD $1,006.00 NZD
  • SRAM Force AXS E1 12-Speed Wireless Rear Derailleur
    Sale

    SRAM Force AXS E1 12-Speed Wireless Rear Derailleur

    SRAM Force AXS E1 12-Speed Wireless Rear Derailleur
    $724.00 NZD $755.00 NZD
  • SRAM Force AXS E1 Wireless Front Derailleur
    Sale

    SRAM Force AXS E1 Wireless Front Derailleur

    SRAM Force AXS E1 Wireless Front Derailleur
    $520.00 NZD $570.00 NZD
  • SRAM RED AXS XPLR E1 Rear Derailleur – Max 46T

    SRAM RED AXS XPLR E1 Rear Derailleur – Max 46T

    SRAM RED AXS XPLR E1 Rear Derailleur – Max 46T
    $1,632.00 NZD
  • SRAM RED AXS E1 12-Speed Wireless Rear Derailleur

    SRAM RED AXS E1 12-Speed Wireless Rear Derailleur

    SRAM RED AXS E1 12-Speed Wireless Rear Derailleur
    $1,491.00 NZD
  • SRAM RED AXS E1 Wireless Front Derailleur

    SRAM RED AXS E1 Wireless Front Derailleur

    SRAM RED AXS E1 Wireless Front Derailleur
    $959.00 NZD
  • SRAM Force 1 AXS E1 Aero Power Meter Crankset

    SRAM Force 1 AXS E1 Aero Power Meter Crankset

    SRAM Force 1 AXS E1 Aero Power Meter Crankset — 46T
    $1,509.00 NZD
  • SRAM Force 1 AXS E1 Aero Power Meter Crankset

    SRAM Force 1 AXS E1 Aero Power Meter Crankset

    SRAM Force 1 AXS E1 Aero Power Meter Crankset — 50T
    $1,509.00 NZD

Why SRAM?

Founded in Chicago in 1987, SRAM started with the GripShift shifter and has grown—via acquisitions of RockShox, Avid, Truvativ, Zipp, Quarq and Hammerhead—into a full‑line component powerhouse across road, gravel and MTB. On the road side, SRAM led several key shifts: first widely adopted wireless shifting (eTap, 2015), the launch of AXS as a cross‑platform electronic ecosystem (2019), and a decisive push to 12‑speed and wide‑range 1× gearing.

Pro Reviews Summary & Feedback from Industry

DC Rainmaker validated the tech integration and power‑meter performance (Quarq), noting ~150 g weight reduction and ±1.5% PM accuracy, and detailing expanded computer control from the levers.

road.cc scored it 9/10, highlighting “impressive braking power” and ergonomics; the only real knock was price and mech bulk vs Dura‑Ace.

 

Rider Reviews & Sentiment

 Praises Concerns Overall

  • Riders on r/cycling and WeightWeenies like AXS’s wireless simplicity, cross‑compatibility (mix‑and‑match cassettes/chainrings), and one‑finger braking and ergonomics on 2024 Red.

  • Integration with Karoo 3 and broader head‑unit control (including Wahoo/Garmin) draws kudos from tech‑minded riders. 

  • Cost is high; sceptics question watts saved vs price in real‑world use.

  • Some worry about compatibility nuances with newer wireless groups/cassettes.

  • A premium marginal‑gains brand; the newest RS/Alpha hardware improves debris management and aesthetics beyond earlier OSPW generations.

 

Feature Product Showcase
 

SRAM RED AXS (2024)

  • Release: May 15, 2024.

  • Key specs: 12‑speed wireless; new longer hoods with revised pivots; 80% less hood‑braking effort(claimed), 33% less in drops; lighter overall system (~‑150 g vs prior Red); new 10–36T cassette option; full AXS integration with Hammerhead Karoo 3 and control features on Wahoo/Garmin.

  • Target: elite racing and serious enthusiasts.

  • Lineup fit: Top of SRAM’s drop‑bar tree.

  • Innovations: Ergonomic overhaul, lower‑effort braking, improved FD speed, deeper head‑unit integration.

 

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