Pirelli’s bicycle heritage stretches back to the company’s early decades, but its modern cycling chapter began with a structured re‑entry in the late 2010s under the Pirelli Velo banner. Rather than outsource production, Pirelli invested in a dedicated, highly automated line in Bollate (Milan) and deliberately co‑located it near its global R&D headquarters to shorten the design‑to‑production cycle. This set the stage for a series of product families: P ZERO™ for road racing, Cinturato™ for endurance/all‑road and gravel, and Scorpion™ for MTB.
Early P ZERO road products established a performance baseline; however, the big leap came with SpeedCORE™, a tubeless‑ready casing that integrates a thin, airtight rubber layer enriched with aramid particles for improved air retention, flexibility and lower rolling resistance. The first generation P ZERO Race TLR (Italy‑made) used SpeedCORE and SmartEVO compound. Pirelli then iterated to SmartEVO²(enhanced polymer blend) and lighter SpeedCORE tuning to create P ZERO Race TLR RS and the RS (tube‑type) companions, delivering measurable gains in rolling and grip.
On gravel, the Cinturato™ Gravel range (H, M, S and RC) leveraged SpeedGRIP compound—riffing off World Rally Championship chemistry—to balance on/off‑road grip and reduced rolling resistance. The RC (Race) pattern, inspired by Scorpion XC RC, added more aggressive shoulder support and proved competitive in media lab tests and race conditions. Pirelli also expanded Cinturato coverage (e.g., EVO endurance line), reflecting broader “all‑road” use cases.