{"product_id":"sram-force-axs-e1-2x-electronic-hrd-groupset","title":"SRAM Force AXS E1 2× Electronic HRD Groupset","description":"\u003cdiv\u003e\n\u003cp\u003eThe \u003cstrong\u003eSRAM Force AXS E1 2× Electronic HRD Groupset\u003c\/strong\u003e delivers professional‑level road bike performance with fully wireless shifting, refined ergonomics, and powerful hydraulic disc braking. Designed for riders who demand precision, reliability, and clean integration, Force AXS E1 combines race‑ready technology with improved comfort for long training rides and fast group sessions.\u003c\/p\u003e\n\u003cp\u003eCommonly installed by \u003cstrong\u003eBrisbane bike shops\u003c\/strong\u003e and specified during \u003cstrong\u003eprofessional bike fitting and high‑end bicycle servicing across Queensland\u003c\/strong\u003e, this groupset is an ideal upgrade for riders seeking modern electronic shifting without compromise.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFully Wireless AXS Shifting with Clean Integration\u003c\/h3\u003e\n\u003cp\u003eForce AXS eliminates cables entirely, simplifying installation and delivering a clean, modern road bike build. The wireless electronic system provides fast, consistent front and rear shifting under all riding conditions, with easy pairing and customisation through the SRAM AXS app.\u003c\/p\u003e\n\u003cp\u003eAXS integration allows riders to personalise shift logic, monitor battery levels, and keep firmware up to date, making ownership simple and reliable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e2× Drivetrain for Smooth Cadence Control\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003e2× configuration\u003c\/strong\u003e offers a wide gear range with close ratios, ideal for rolling terrain, sustained climbs, and high‑speed road riding. Smooth front shifting and precise rear shifts ensure consistent cadence control whether climbing Brisbane’s hills or riding fast on open roads.\u003c\/p\u003e\n\u003cp\u003eThe included \u003cstrong\u003eForce chain (114 links)\u003c\/strong\u003e and wide‑range rear derailleur (36T capacity) support efficient power transfer and modern gearing strategies.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRefined Ergonomics and Confident Braking\u003c\/h3\u003e\n\u003cp\u003eForce AXS E1 shift‑brake levers feature \u003cstrong\u003eimproved hood shape and reach\u003c\/strong\u003e, providing comfort and control for a wide range of hand sizes. Shifting action is light and positive, while the hydraulic brake system delivers predictable modulation and strong stopping power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePaceline A2 Centerlock rotors (160 mm)\u003c\/strong\u003e provide quiet, consistent braking performance in all weather conditions, making the groupset well suited to year‑round Queensland riding.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLighter Construction with Pro‑Level Performance\u003c\/h3\u003e\n\u003cp\u003eBuilding on previous Force generations, the E1 update reduces overall system weight while maintaining stiffness and durability. The result is a lighter drivetrain that responds instantly to rider input—ideal for racers, endurance riders, and performance‑focused cyclists.\u003c\/p\u003e\n\u003cp\u003eDespite its reduced weight, Force AXS E1 is engineered for everyday reliability, making it a popular choice for high‑mileage riders and race bikes alike.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIdeal for Professional Bike Fitting and Upgrades\u003c\/h3\u003e\n\u003cp\u003eForce AXS E1 is frequently chosen during:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoad bike electronic drivetrain upgrades\u003c\/li\u003e\n\u003cli\u003eNew performance bike builds\u003c\/li\u003e\n\u003cli\u003eProfessional bike fitting sessions\u003c\/li\u003e\n\u003cli\u003eRiders transitioning to wireless shifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBrisbane bicycle service centres value the simplified installation, reduced maintenance, and fine‑tuning flexibility offered by the AXS ecosystem.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWhat’s Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLeft and right \u003cstrong\u003eForce AXS HRD shift‑brake levers\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFront derailleur with battery\u003c\/li\u003e\n\u003cli\u003eRear derailleur (36T capacity) with battery\u003c\/li\u003e\n\u003cli\u003eForce chain (114 links)\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePaceline A2 Centerlock rotors – 160 mm\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eSRAM battery charger\u003c\/li\u003e\n\u003cli\u003eQuick start guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e(Crankset and cassette purchased separately unless otherwise specified.)\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eIdeal Riding Applications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePerformance road cycling\u003c\/li\u003e\n\u003cli\u003eEndurance and gran fondo riding\u003c\/li\u003e\n\u003cli\u003eFast group rides and training sessions\u003c\/li\u003e\n\u003cli\u003eRiders wanting wireless electronic shifting\u003c\/li\u003e\n\u003cli\u003ePremium road bikes fitted and serviced by professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"SRAM","offers":[{"title":"Default Title","offer_id":47257163104427,"sku":null,"price":2968.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0780\/6402\/5771\/files\/5692134518.png?v=1782021913","url":"https:\/\/pedalpassion.cc\/products\/sram-force-axs-e1-2x-electronic-hrd-groupset","provider":"My Store","version":"1.0","type":"link"}