SRAM
SRAM is a major bicycle component manufacturer known for building integrated drivetrain, braking, and control ecosystems across road, gravel, mountain, and e‑MTB categories.
SRAM Video Reel: BUILT | Introducing the Red Bull – BORA – Hansgrohe World Tour Team
SRAM Highlights: Tech, Riders & Latest Lineup
SRAM has built its reputation on doing things a little differently, and in recent years its road and gravel development teams have doubled down on that philosophy. Rather than simply chasing weight savings or adding extra gears, the company has focused heavily on rider experience. The launch of the latest RED AXS road groupset in 2024 highlighted this approach.
On the gravel side, SRAM introduced one of the industry's most significant drivetrain developments with RED XPLR AXS. Borrowing ideas from its mountain bike Transmission platform, the company created a UDH-based Full Mount derailleur system that removes the traditional derailleur hanger entirely. This design improves alignment accuracy, impact resistance and shift consistency, especially on rough terrain where conventional systems can struggle.
Source: Brand page
Pros, Semi-pros and Real-World Cyclist Community
Source: Event page
Beyond elite racing, SRAM has invested heavily in community engagement. Through its 2025 Community Partners program, the company supports dozens of organisations focused on making cycling more accessible and inclusive. These initiatives range from youth cycling development and women's riding programs to organisations promoting diversity within cycling communities. The goal is refreshingly simple: create more riders and remove barriers to participation.
What's New and Noteworthy?
SRAM's latest road and gravel offerings focus on delivering flagship technology to a wider audience. The headline products remain RED AXS and RED XPLR AXS, but the company has also expanded access through the latest Force AXS, Rival AXS, Force XPLR AXS and Rival XPLR AXS ranges. These newer mid-tier groupsets incorporate many of the ergonomics, braking improvements and wireless features originally developed for RED, making advanced technology far more attainable for club riders, amateur racers and local teams.
Source: Brand page
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