SRAM

SRAM is a major bicycle component manufacturer known for building integrated drivetrain, braking, and control ecosystems across road, gravel, mountain, and e‑MTB categories.

 All SRAM products
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  • SRAM LOCK ON GRIPS BLACK MTB SRAM Lock On Grips Black

    SRAM LOCK ON GRIPS BLACK MTB SRAM Lock On Grips Black

    SRAM LOCK ON GRIPS BLACK MTB SRAM Lock On Grips Black
    $38.00 AUD
  • SRAM Force XPLR XG-1371 13-Speed 10-46T Cassette

    SRAM Force XPLR XG-1371 13-Speed 10-46T Cassette

    SRAM Force XPLR XG-1371 13-Speed 10-46T Cassette
    $479.99 AUD
  • SRAM Force XPLR E1 Wide Carbon Gravel Crankset

    SRAM Force XPLR E1 Wide Carbon Gravel Crankset

    SRAM Force XPLR E1 Wide Carbon Gravel Crankset
    $469.99 AUD
  • SRAM Force XPLR AXS E1 Wide Power Meter Crankset

    SRAM Force XPLR AXS E1 Wide Power Meter Crankset

    SRAM Force XPLR AXS E1 Wide Power Meter Crankset
    $819.99 AUD
  • SRAM RED XPLR XG-1391 13-Speed 10-46T Cassette

    SRAM RED XPLR XG-1391 13-Speed 10-46T Cassette

    SRAM RED XPLR XG-1391 13-Speed 10-46T Cassette
    $999.00 AUD
  • SRAM RED XPLR E1 Wide Carbon Gravel Crankset

    SRAM RED XPLR E1 Wide Carbon Gravel Crankset

    SRAM RED XPLR E1 Wide Carbon Gravel Crankset
    $999.99 AUD
  • SRAM RED XPLR AXS E1 Wide Power Meter Crankset

    SRAM RED XPLR AXS E1 Wide Power Meter Crankset

    SRAM RED XPLR AXS E1 Wide Power Meter Crankset
    $1,899.99 AUD
  • SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset — 44T
    $639.99 AUD
  • SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset — 46T
    $639.99 AUD
  • SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset

    SRAM Force 1 AXS E1 Aero Carbon DUB Crankset — 50T
    $639.99 AUD
  • SRAM Force AXS E1 2x Power Meter Crankset
    Sale

    SRAM Force AXS E1 2x Power Meter Crankset

    SRAM Force AXS E1 2x Power Meter Crankset
    $1,329.99 AUD $2,271.50 AUD
  • SRAM Force AXS E1 HRD Wireless Shift-Brake System

    SRAM Force AXS E1 HRD Wireless Shift-Brake System

    SRAM Force AXS E1 HRD Wireless Shift-Brake System
    $599.99 AUD
  • SRAM Force AXS E1 2x Carbon DUB Road Crankset
    Sale

    SRAM Force AXS E1 2x Carbon DUB Road Crankset

    SRAM Force AXS E1 2x Carbon DUB Road Crankset
    $689.99 AUD $2,271.50 AUD
  • SRAM RED AXS E1 2x Power Meter Chainring Kit
    Sale

    SRAM RED AXS E1 2x Power Meter Chainring Kit

    SRAM RED AXS E1 2x Power Meter Chainring Kit
    $1,199.99 AUD $2,271.50 AUD

Why SRAM?

Founded in Chicago in 1987, SRAM started with the GripShift shifter and has grown—via acquisitions of RockShox, Avid, Truvativ, Zipp, Quarq and Hammerhead—into a full‑line component powerhouse across road, gravel and MTB. On the road side, SRAM led several key shifts: first widely adopted wireless shifting (eTap, 2015), the launch of AXS as a cross‑platform electronic ecosystem (2019), and a decisive push to 12‑speed and wide‑range 1× gearing.

Pro Reviews Summary & Feedback from Industry

DC Rainmaker validated the tech integration and power‑meter performance (Quarq), noting ~150 g weight reduction and ±1.5% PM accuracy, and detailing expanded computer control from the levers.

road.cc scored it 9/10, highlighting “impressive braking power” and ergonomics; the only real knock was price and mech bulk vs Dura‑Ace.

 

Rider Reviews & Sentiment

 Praises Concerns Overall

  • Riders on r/cycling and WeightWeenies like AXS’s wireless simplicity, cross‑compatibility (mix‑and‑match cassettes/chainrings), and one‑finger braking and ergonomics on 2024 Red.

  • Integration with Karoo 3 and broader head‑unit control (including Wahoo/Garmin) draws kudos from tech‑minded riders. 

  • Cost is high; sceptics question watts saved vs price in real‑world use.

  • Some worry about compatibility nuances with newer wireless groups/cassettes.

  • A premium marginal‑gains brand; the newest RS/Alpha hardware improves debris management and aesthetics beyond earlier OSPW generations.

 

Feature Product Showcase
 

SRAM RED AXS (2024)

  • Release: May 15, 2024.

  • Key specs: 12‑speed wireless; new longer hoods with revised pivots; 80% less hood‑braking effort(claimed), 33% less in drops; lighter overall system (~‑150 g vs prior Red); new 10–36T cassette option; full AXS integration with Hammerhead Karoo 3 and control features on Wahoo/Garmin.

  • Target: elite racing and serious enthusiasts.

  • Lineup fit: Top of SRAM’s drop‑bar tree.

  • Innovations: Ergonomic overhaul, lower‑effort braking, improved FD speed, deeper head‑unit integration.

 

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