SRAM RED AXS E1 HRD Shift-Brake System

$1,430.00 NZD

Taxes included. Shipping calculated at checkout.

Some say Dura-Ace killer? That could be debated, but this set is a flagship road bike upgrade that combines intuitive wireless shifting, genuinely low-effort hydraulic braking and more comfortable hood ergonomics, making it particularly valuable on long Australian road rides, fast descents and performance-focused all-road builds.

SRAM RED AXS E1 HRD Shift-Brake System Features

Powerful one-finger braking from the hoods or drops reduces hand strain and improves control on steep, technical descents.
Redesigned hood and carbon lever architecture accommodates a broad range of hand sizes while providing a more secure grip.
Independent Reach Adjust and Contact Point Adjust allow the lever position and brake engagement to be tuned separately.
Programmable Bonus Button can operate an auxiliary shift or control a compatible ANT+ cycling computer.
Lighter, stiffer flat-mount caliper provides increased pad clearance to help minimise brake rotor rub.

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SKU: ED-RED-E1-L
Barcode: 710845899775

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The SRAM RED AXS E1 integrates a wireless electronic road shifter with a hydraulic disc brake lever, pre-connected hose and flat-mount caliper. It is intended for riders upgrading or replacing one side of a compatible SRAM AXS road or gravel cockpit.

Product type: Wireless electronic shift lever and hydraulic disc brake system
Model family: SRAM RED AXS E1
Manufacturer model ID: ED-RED-E1
Shifting platform: SRAM AXS
Shift logic: SRAM eTap
Drivetrain compatibility: SRAM AXS electronic front and rear derailleurs
Road drivetrain compatibility: SRAM 12-speed AXS road systems
Additional compatibility: May also control compatible 13-speed AXS configurations when used within an approved SRAM setup
Brake type: Hydraulic road disc brake
Caliper mounting: Flat Mount
Caliper colour: Grey
Brake fluid: SRAM DOT hydraulic brake fluid
Lever options: Left or right
Brake options: Front or rear
Standard Australian road configuration: Left/front and right/rear
Front hose length: Approximately 950 mm
Rear hose length: Approximately 1,800 mm
Brake lever material: Carbon LFRT construction
Shift paddle material: Engineering plastic
Brake pad specification: Steel-backed organic pads as standard
Alternative service listing: Compatible variants may be supplied with steel-backed sintered pads
Recommended rotor family: SRAM Paceline X
Rotor included: No
Lever power source: Replaceable CR2032 coin-cell battery
Lever adjustment: Independent reach and contact-point adjustment
Connectivity: AXS wireless, Bluetooth app support and ANT+ device interaction
Additional controls: One programmable Bonus Button per lever
E-bike approved: Yes
Stealthamajig hose connection: Included
Bleeding system: SRAM Bleeding Edge
Claimed weight saving: 83 g per pair compared with the previous RED generation

AXS wireless control

SRAM AXS removes mechanical shift cables between the controls and derailleurs. The system can be configured through the SRAM AXS app, where riders can assign control functions, monitor component status and install firmware updates. This creates a cleaner road bike cockpit and makes control customisation easier than with a conventional mechanical groupset.

eTap shift logic

The default eTap arrangement uses the right paddle for a harder gear and the left paddle for an easier gear. On a 2x drivetrain, pressing both primary paddles operates the front derailleur. The straightforward layout is particularly useful when riding under load, wearing full-finger gloves or concentrating on traffic and changing road conditions.

Revised lever architecture

The repositioned brake pivot increases mechanical leverage at the hood. This gives the brake a lighter action and allows meaningful braking force to be generated from the top of the lever, rather than requiring the rider to move into the drops whenever strong braking is needed. The reshaped blade also has a pronounced lower hook, providing more secure finger placement during fast descending.

Carbon LFRT lever

The brake blade uses a lightweight carbon-based LFRT construction. This provides the rigidity required for a precise lever feel while helping SRAM reduce the overall weight of its flagship shift-brake package.

Independent ergonomic adjustment

Reach Adjust changes the resting distance between the lever and handlebar, while Contact Point Adjust alters where brake engagement occurs during the lever stroke. Because these settings operate independently, the lever can be positioned closer to the bar without creating unwanted finger pinch or allowing the blade to bottom out prematurely.

Bonus Button

A textured thumb button on the inside of each hood can be assigned as an extra shift control or used to operate supported ANT+ functions. When paired with a compatible cycling computer, it may allow the rider to change data pages without releasing the hood.

Stiffer caliper construction

The E1 caliper is visibly pared back to remove unnecessary material, but SRAM has also increased structural stiffness. Greater brake-pad clearance reduces the likelihood of intermittent rotor rub following heavy braking, wheel changes or minor rotor movement.

Fit and setup considerations include:

Left/front package: Left lever, front flat-mount caliper and approximately 950 mm hose
Right/rear package: Right lever, rear flat-mount caliper and approximately 1,800 mm hose
Flat-mount requirement: The frame and fork must accept road flat-mount brake calipers or an approved mounting arrangement.
Rotor selection: Rotor diameter and mounting hardware must suit the frame, fork and rider load.
Hand fit: Hood shaping is intended to accommodate a wider range of hand sizes than the previous RED AXS generation.
Lever reach: Adjustable to suit shorter fingers, smaller hands and individual braking preferences.
Brake engagement: Contact point can be tuned separately from lever reach.
Handlebar fit: Installation should be checked carefully on highly sculpted, internally routed or one-piece carbon cockpits.
Hydraulic hose length: Hoses normally require trimming and bleeding during installation.
Brake orientation: Australian complete bikes generally use right/rear and left/front, but buyers should verify the existing bike configuration before ordering.

Some riders comparing E1 with older SRAM controls report that the new body feels longer when measured off the bike, while others find that the effective riding reach changes very little after correct mounting. Riders who are particularly sensitive to cockpit reach should have the levers positioned by an experienced bike fitter before changing stem length.

The SRAM RED AXS E1 HRD Shift-Brake System is best suited to performance road cyclists, criterium racers, gran fondo riders, triathletes and fast all-road cyclists who want premium wireless shifting and more dependable braking from the hoods.

In its 15 May 2024 review, road.cc awarded the complete SRAM RED AXS E1 groupset 9/10. Reviewer Stu Kerton highlighted the substantial increase in braking power, improved hood ergonomics and overall system refinement, calling it one of the best-performing groupsets available. The review identified the new lever and brake design as a particularly meaningful upgrade rather than a minor cosmetic revision.

Cyclist Australia/NZ also found that the revised controls addressed one of the main weaknesses of earlier SRAM AXS generations. Its 2024 review reported that the new hoods gave smaller-handed riders a more realistic fit while providing better finger wrap and a control shape closer to SRAM’s compact earlier-generation eTap levers. [cyclist.com.au]

After approximately eight months of riding, Bikerumor’s Tyler Benedict reported on 27 January 2025 that the brakes were the feature that elevated the group. He specifically praised braking power from the top of the hood, the higher lever pivot, wet-weather security and the easier-to-access reach adjustment. The review also found that the system remained effective during rainy, loaded descending, an encouraging result for endurance and all-road riders.

Rider and community sentiment

The strongest positive theme in rider discussions is the reduction in braking effort. Riders upgrading from earlier RED or Force AXS controls frequently describe the E1 lever action as much closer to Shimano’s light, well-modulated feel, while retaining SRAM’s fully wireless eTap operation. Several riders also praise the new hood’s palm support, the ability to wrap more fingers around the lever body and the convenient position of the Bonus Button.

Enthusiast feedback also suggests that the controls are a more noticeable upgrade than replacing an already well-functioning AXS rear derailleur. This is because the levers improve three rider contact-point qualities at once: hand comfort, brake power and control accessibility. Critical comments tend to focus on premium pricing and the possibility that the longer body shape may require cockpit repositioning for riders with a carefully established fit.

SRAM provides the original owner with a two-year limited warranty against qualifying defects in materials or workmanship. Claims generally require proof of purchase and should be processed through the original retailer or an authorised SRAM service location. Incorrect installation, crash damage, normal wear, poor maintenance and the use of incompatible or modified parts are normally excluded. Australian purchasers may also have statutory rights under the Australian Consumer Law that operate in addition to the manufacturer’s written warranty.