1987–2010s: TIME was founded in France and quickly became known for advanced composites in cycling—initially through pedals and then frames, with in‑house carbon expertise distinguishing the brand from volume competitors. Its frame lineage developed around hand‑braided carbon structures and RTM, both unusual in the bike industry yet common in aerospace and motorsport.
Over the last decade, TIME refined its road platforms into the Alpe d’Huez family (lightweight road), ADHX (all‑road), and ADHX 45(gravel with 45 mm clearance and UDH). The brand incorporated Dyneema® and other fibers into BCS layups for impact and vibration management. In 2025, TIME relaunched Scylon as an aero race bike, adding modern integration while retaining RTM/BCS fundamentals.
Response to market trends: TIME’s model progression mirrors industry shifts toward wider tires and mixed‑surface riding (ADHX/ADHX 45), while its lifetime warranty and craftsmanship messaging target buyers fatigued by disposable race gear.