Wilier Triestina is a premium Italian bicycle manufacturer best known for race-focused road bikes (aero and lightweight/all-round platforms), with additional lines spanning gravel, MTB, and triathlon/time trial, plus e‑bikes.
The brand’s identity is deeply tied to Italian cycling heritage and “the relentless quest” for high performance blending technology and aesthetics.
In recent seasons Wilier has been highly visible in the WorldTour, developing and supplying bikes “hand‑in‑hand” with the Groupama–FDJ United team, positioning its current aero and climbing offerings as elite race tools built around modern integration, wider tyre clearance and aero‑validated shapes.
The brand also maintains a strong presence in MTB through the Wilier–Vittoria MTB Factory Team, reinforcing Wilier’s “multi‑discipline” ambitions beyond road.
Wilier traces its origins to 1906 in Bassano del Grappa, when Pietro Dal Molin took over the Wilier label and began producing “safety bicycles,” later expanding manufacturing and building the Wilier name through the 20th century.
After WWII, the brand added “Triestina” and adopted the halberd emblem tied to Trieste, a decision both political and symbolic.
Today the company is based in Rossano Veneto (Vicenza), Italy, where Wilier Triestina S.p.A. lists its company information and continues product development and commercial operations.
Wilier groups its bikes across multiple disciplines:
Team Cofidis - Four‑year agreement (2025–2028/29) supplying Super Record Wireless / Super Record 13 and Bora Ultra WTO wheels on LOOK bikes
Pedal Passion is Brisbane's Authorised Wilier Retailer and Service Centre
Praise often focuses on ride quality, stiffness/weight execution, and finishing
Wilier’s current race bikes are generally positioned as top‑tier performance products with pricing consistent with the “superbike” segment
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